6 Ways New Online Casinos Try to Stand Out
New casinos pop up so often. So much so that it can be tricky to figure out which one to pick. And for the casinos, it can be tricky to stand out. All the top spots in Google are taken, so what can new casinos do to catch the eye of players? Read on to find out.
Innovative Gaming Experiences
Online casinos can look like the same face, with different names. Sometimes, they’re almost carbon copies of each other.
We think innovative gaming experiences are more than joining the bandwagon, they’re about changing gaming experiences. Or, going one better – personalising the gaming experience.
It’s not just about playing a game. It’s about living it. Well, it is to some players, anyway.
Live dealer games are managing to do this well. They’re making it more exciting and realistic to play. Sometimes, computer-generated games can feel a little bit too ‘samey’.
Bonuses That Keep Players Coming Back
New sites offering casino bonuses are everything. We guarantee that most people sign up for a casino because they receive a free bonus in return. Everyone loves a freebie, don’t they?
What new casinos need to understand is that bonuses should be more than a new customer bonus. Doing monthly or weekly bonuses tied to deposits works well for the player and the casino. Casinos could also consider loyalty programs. They could offer personalised gaming suggestions or exclusive access to new games.
Slick and User-Friendly Design
Casinos need a user-friendly design. Some small casinos have such a terrible layout and user interface that they almost look fake.
Investing in sleek, responsive design is not just about aesthetics. It’s about user experience. It goes far.
One thing small casinos definitely need to work on is a responsive design. Many players want to play on the go. Not having a responsive design or app to go with a website will see players looking for another option.
Customer Service That Truly Cares
Customer service goes a long way, and one thing that small casinos seem to lack is any customer service at all. A genuine human connection has a lot of power. It could be communicating with players on social media, replying to reviews, or being at the other end of the email.
It’s about creating a helpful support experience and making players feel heard, valued, and respected. At the very least, casinos should be responsive to consumers when complaining.
Payment Flexibility
Payment flexibility is almost essential – the more payment options, the better. New casinos should try and have the following:
- Visa
- Credit Card
- American Mastercard
- PayPal
- BNPL options
Buy now pay later (BNPL) options aren’t as common but are worth exploring for new casinos. If the option is there, it will set them apart. Some are even exploring using cryptocurrency payments and crypto wallets – this is probably more popular.
Community Building and Engagement
Every great casino needs a community. Well, they don’t need one, but if it has one for people to refer to, it does help. Players will be more engaged and more likely to play more often. A community could be anything from a small social media following to forums. People will probably turn to social media before forums, but forums do work well.
Still, a steady social media stream of posts is enough to build a small amount of credibility.
New casinos want to stand out. We wouldn’t call it a saturated market compared to some niches, but people have their favourites. If people don’t know or trust a casino, we’d guarantee they won’t use it. So, for that reason, online casinos need to try and stand out.